Warsteiner Electric Thursday kicks off Formula E London in style!
Ace Hotel, Shoreditch played venue host to ‘Electric Thursday’, a party held on behalf of Warsteiner to help celebrate their sponsorship of Team ABT Schaeffler in Formula E, London.
The brief was to create a brand immersion experience for Warsteiner the German premium Pilsener. The event, conceived, planned and executed by the Vital team created an experience for 250 opinion formers, customers, influential media and Formula E guests from across the globe. Local Shoreditch tech start-ups, sporting guests and bloggers helped create a great brand experience, against the backdrop of city of London skyline. This provides Warsteiner with the ideal platform to entertain both existing and potential new customers enabling them to increase their exposure in the UK.
During the event, guests got involved in interviews between the Team ABT drivers, Daniel Abt and Lucas Di Grassi, a live graffiti art installation of London, table football and a photo box experience; all enjoyed with the music of DJ Dom Chung to keep people dancing throughout the evening.
Project managed and executed by: Sharon Sully, Alice Holden Brown and Lauren Smith.