Warsteiner Electric Thursday kicks off Formula E London in style!

1 July 2016
Posted in News
1 July 2016 Malcolm Moore

Warsteiner Electric Thursday kicks off Formula E London in style!

Ace Hotel, Shoreditch played venue host to ‘Electric Thursday’, a party held on behalf of Warsteiner to help celebrate their sponsorship of Team ABT Schaeffler in Formula E, London.

The brief was to create a brand immersion experience for Warsteiner the German premium Pilsener. The event, conceived, planned and executed by the Vital team created an experience for 250 opinion formers, customers, influential media and Formula E guests from across the globe. Local Shoreditch tech start-ups, sporting guests and bloggers helped create a great brand experience, against the backdrop of city of London skyline. This provides Warsteiner with the ideal platform to entertain both existing and potential new customers enabling them to increase their exposure in the UK.

During the event, guests got involved in interviews between the Team ABT drivers, Daniel Abt and Lucas Di Grassi, a live graffiti art installation of London, table football and a photo box experience; all enjoyed with the music of DJ Dom Chung to keep people dancing throughout the evening.

Project managed and executed by: Sharon Sully, Alice Holden Brown and Lauren Smith.


Let's Get Connected

We welcome you to contact us for more information about any of our products or services.

Let’s Talk About Your Project

If you need help with an existing or new project, we can help. Call Jeremy or drop us an email.

Let’s Talk About Your Idea

We love to hear about new ideas, with extensive experience in marketing and PR we can help you promote yours in the right way.

Let’s Talk About Your Content

Need help with finding the right content for your project? Our creative team can take the hassle away from you, it just takes a quick chat and we’ll do the rest.

CALL: 01926 338811

Vital Marketing Limited. 1 Mill Street, Leamington Spa, Warwickshire CV31 1ES.
Registered in England: 05680957. Registered office: Blythe Liggins, Edmund House, Rugby Road, Leamington Spa. VAT: GB 876308593.