Own Label Tertiary Beer Range

We were approached by one of our clients to come up with a brand-new identity for ASDA’s own label tertiary beer range that had to win the hearts of both the ASDA Head Office team and, of course, its customers.

With an open brief and complete free reign, we came up with six new names and identities for the ASDA team to select their favourite from. Delving deep into everything from ASDA’s Heritage including the very first ASDA store to the lives of Pete and Fred who set up ASDA, the clear winner absolutely hit the nail on the head for the ASDA team and ‘Honest Graft’ was chosen as the one.

Using industrial vintage imagery modernised with bold colour overlays, it not only has shelf stand-out but also spoke direct to the customers who want to relax with a beer at the end of a week of hard graft. From some rough ideas and notes scribbled down on a page at the end of January to a full-scale roll-out across ASDA stores and online.

Own Label Tertiary Beer Range


  • YEAR



    Insight, Creative and Production


1 / 8

2 / 8

3 / 8

4 / 8


Let's Get Connected

We welcome you to contact us for more information about any of our products or services.

Let’s Talk About Your Project

If you need help with an existing or new project, we can help. Call Jeremy or drop us an email.

Let’s Talk About Your Idea

We love to hear about new ideas, with extensive experience in marketing and PR we can help you promote yours in the right way.

Let’s Talk About Your Content

Need help with finding the right content for your project? Our creative team can take the hassle away from you, it just takes a quick chat and we’ll do the rest.

CALL: 01926 338811

Vital Marketing Limited. 1 Mill Street, Leamington Spa, Warwickshire CV31 1ES.
Registered in England: 05680957. Registered office: Blythe Liggins, Edmund House, Rugby Road, Leamington Spa. VAT: GB 876308593.