Decathlon

Spring-Summer Campaign

When Decathlon asked us to step in on their Spring-Summer campaign we said ‘Definitely*’.

Initially creating a National OOH campaign, the project quickly evolved to incorporate BVOD for Sky, ITV Hub and All 4 on-demand.

Timings were tight and the team here had to rise to the challenge producing over 80 individual pieces of artwork for OOH (Print and Digital – static and animated), alongside creating the BVOD executions, organising film and photography shoots, location, permissions, health and safety and safeguarding, all within a matter of weeks and finally liaising with media agencies to fulfil across various formats.

Spring-Summer Campaign
  • CLIENT

    Decathlon UK

  • YEAR

    2022

  • SERVICES

    Full service ATL campaign

  • WEBSITE

    decathlon.co.uk

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