Pedigree and Hobgoblin win at the BMA
It was a successful night for Vital and Marston’s at the Beer Marketing Awards last night with Pedigree and Hobgoblin both winning an award. Marston’s own Gaynor Green was on hand to collect the award for Best Integrated Campaign for Marston’s Pedigree (along with Jeremy and Sharon). Alice and Sharon collected the award for Best Event/Stunt which went to Hobgoblin for Taste to the Nation. All the great and the good, the new and the old were represented at the event from Budweiser and Carlsberg to Brew Dog and Purity all shortlisted for awards, along with industry bodies.
Head of the Judges was beer writer/blogger Pete Brown and a group of specialists for each discipline. The Integrated category was judged by the great Sir John Hegarty of BBH, whose comments on the Pedigree campaign were: ‘Integrated in every way, considering all customer touchpoints; It was the sheer level of details and combination of layers to this campaign that made it the winner’.
A great night was had by everyone. And praise from an industry legend capped it all.