Decathlon’s Festival Tents campaign has hit the sweet spot.
The ‘2 second tent’ which featured in its summer campaign, is not only super quick to put-up, it is also sustainable and can be used again and again and again. And it landed its message to this summers festival going music lovers following the brand’s pre-festival YouTube campaign with sales increasing four fold.
The ad featuring two music festival goers putting up their tents is one of YouTube’s most impactful campaigns of 2022 and has been nominated for an award for its impact.
In addition to the main video we also produced a 6 second bumper and a benefits video.